
3BMR160
Visitors take a selfie at the blooming lavender fields in Anantnag district. Lavender cultivation has grown in popularity across the Himalayan region in recent years offering farmers a sustainable alternative to traditional crops. The aromatic plant valued for its essential oils used in soaps, perfumes and cosmetics is part of a government-backed initiative aimed at boosting rural livelihoods and promoting Agri-tourism in the picturesque valley. The region's moderate climate and fertile soil make it ideal for lavender cultivation in the central and southern districts as well as the Chenab Vall
DC